THE BRAND BALLET
ROYAL ELEPHANTS
THE BRAND BALLET
The Brand Ballet is our elevated brand experience vertical where identity is expressed not just through visuals, but through movement, sensation, and emotion. Here, your brand takes center stage in an immersive, elegantly choreographed world that your audience doesn’t just see they feel, remember, and share. From quiet luxury to bold statements, each experience is a performance rehearsed in detail, executed in harmony, and remembered as a masterpiece. We Don’t Just Showcase Brands We Embody Them For luxury houses, contemporary labels, and heritage brands alike we create living, breathing brand moments that forge deep emotional connections.
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The Brand Ballet Curates:
- Luxury Brand Activations
- Immersive Pop-Ups & Installations
- Press Previews & Influencer Events
- Sensory Storytelling Experiences
- Retail Theatre & Boutique Launches
- Brand Collaborations & Takeovers
Signature Elements:
- Brand-First Creative Strategy
- Multisensory Environment Design
- Spatial Choreography & Flow Mapping
- Influencer Alignment & Guest Curation
- Cultural Cues & Emotional Resonance
- Sound, Light, Texture & Tempo Integration
At the helm of operations and business excellence, Jaideep ensures every Royal Elephants experience is executed with mastery and momentum. With a background in corporate leadership and Entrepreneurship, Jaideep bring structure to the spectacle — managing teams, timelines, partners, and people with seamless clarity. Their presence ensures that the art we dream becomes the reality you live.
Managing Director
Jaideep Khurana
The creative force behind MEHFIL, Shwetali brings together fine food, visual artistry, and culinary storytelling. With years of experience working alongside celebrated chefs and luxury catering houses, they bring a refined palette and deep love for seasonality, texture, and theatre on the plate. Whether it’s a grazing board for 12 or a five-course sensory menu for 200, every dish bears the signature of intention and indulgence.
Culinary Curator & Head of MEHFIL
Shwetali Kokate
A believer in soulful elegance and meaningful luxury, Amrita Khurana founded Royal Elephants in 2008 to create events that don’t just impress — they resonate. With a background in design, branding, and experience architecture, Amrita leads with intuition, grace, and a rare ability to translate emotion into immersive moments.
The Founder